Ambitious ideas.
Thoughtfully produced.
I build creative teams and production systems, and bring ambitious work to life across film, branded content, and immersive storytelling.
2020–2026 Within → Meta Head of Content
Supernatural is a VR fitness subscription on Meta Quest: coach-led boxing and Flow workouts.
As Head of Content, I joined before launch to set content strategy and establish the production pipeline, growing the team from four to 40+ across talent, creative, production, and post-production. Through Meta’s acquisition in 2023 and into Reality Labs, we shipped 15 workouts a week on a six-week production cycle, with 100% intent-to-stay scores on my teams.
Alongside running the content operation, I produced Supernatural’s marketing and guest-coach campaigns from launch.
Unreal Fitness Campaign
Guest Coaches
Member Stories
2017–2020 Within Executive Producer / Product Lead
Wonderscope is a BAFTA-winning augmented reality reading app for children. Stories unfold in the room around them, driven by their voices.
As Executive Producer and Product Lead, I built the team and led product and production from concept through launch — including StoryMaker, our authoring tool that let creators build interactive AR stories five times faster.
I brought story creation in-house, with our team writing, directing, and implementing stories alongside external animation partners.
Here Be Dragons
2013–2017 VP, Content / Executive Producer
Here Be Dragons, formerly Vrse.works, was an immersive production studio pioneering storytelling in VR.
I built the studio from inception and scaled the team to 35 full-time employees across production, post-production, and engineering. I executive produced more than 25 projects from pitch through global distribution, including work for The New York Times, the UN, National Geographic, U2, and Björk.
We developed capture, post-production, and playback workflows before industry standards existed, helping directors and brands learn a new medium.
Beck — Sound and Vision
2013 Lincoln “Hello Again” Producer
Hello, Again was an immersive concert and interactive music film for Lincoln, directed by Chris Milk. Beck performed David Bowie’s “Sound and Vision” with a large ensemble on a custom circular stage, captured with 360° cameras and spatial audio so viewers could explore the performance.
I led production from the first meeting with Beck through final delivery — overseeing the casting and coordinating of 170 musicians, the stage build, concert, 360 camera and binaural audio creation and production, interactive website, event, and behind-the-scenes documentary.
YouTube Music Awards
2013 YouTube Producer
The inaugural YouTube Music Awards — seven live music videos directed by Spike Jonze and Chris Milk, each with its own set and story, all performed live in multi-camera.
I produced live music videos for Lady Gaga, Eminem, Arcade Fire (starring Greta Gerwig), M.I.A., Tyler, the Creator, and Earl Sweatshirt — with Avicii’s segment written by Lena Dunham.
Selected Work
2003–2013 Independent Producer
Music videos, commercials, and branded films for Apple, Amex, Pepsi, Lincoln, Verizon, Toyota, and more — with Spike Jonze, Chris Milk, Terry Gilliam, and Adam Yauch.