Ambitious ideas.
Thoughtfully produced.
Emmy-nominated executive producer and creative production leader. I build creative teams and production systems, bringing groundbreaking work to life across film, branded content, and immersive storytelling.
2020–2026 Within → Meta Head of Content
Supernatural is a VR fitness subscription on Meta Quest: coach-led boxing and Flow workouts. TIME · 100 Best Inventions, 2020.
As Head of Content, I joined before launch to set content strategy and establish the production pipeline, growing the team from four to 40+ across talent, creative, production, and post-production. Through Meta’s acquisition in 2023 and into Reality Labs, we shipped 15 workouts a week on a six-week production cycle, with 100% intent-to-stay scores on my teams.
Alongside running the content operation, I produced Supernatural’s marketing and guest-coach campaigns from launch.
Unreal Fitness Campaign
Guest Coaches
Member Stories
2017–2020 Within Executive Producer / Product Lead
Wonderscope is a BAFTA-winning augmented reality reading app for children. Stories unfold in the room around them, driven by their voices.
As Executive Producer and Product Lead, I built the team and led product and production from concept through launch — including StoryMaker, our authoring tool that let creators build interactive AR stories five times faster.
I brought story creation in-house, with our team writing, directing, and implementing stories alongside external animation partners.
Here Be Dragons
2013–2017 VP, Content / Executive Producer
Here Be Dragons, formerly Vrse.works, was an immersive production studio pioneering storytelling in VR.
I built the studio from inception and scaled the team to 35 full-time employees across production, post-production, and engineering. I executive produced more than 25 projects from pitch through global distribution, including work for The New York Times, the UN, National Geographic, U2, and Björk.
We developed capture, post-production, and playback workflows before industry standards existed, helping directors and brands learn a new medium.
Selected Work
Independent Producer
For over 15 years, I found new and interesting ways to breathe life into stories — realizing the visions of Robert Redford, Terry Gilliam, Chris Milk, and Spike Jonze, and brands Apple, Amex, Pepsi, Lincoln, Verizon, Sony, Toyota, and more.
Beck — Sound and Vision
2013 Lincoln “Hello Again” Producer
Hello, Again was an immersive concert and interactive music film for Lincoln, directed by Chris Milk. Beck performed David Bowie’s “Sound and Vision” with a large ensemble on a custom circular stage, captured with 360° cameras and spatial audio so viewers could explore the performance.
I led production from the first meeting with Beck through final delivery — casting and coordinating 170 musicians, overseeing the stage build, concert, 360° capture and binaural audio, interactive website, live event, and behind-the-scenes documentary.
Awards: Two Cannes Gold Lions and one Bronze; two Webby Awards; two One Show Silver Pencils and one Bronze; Bronze Clio; FWA Site of the Month and Site of the Day
Official selections: Sundance, Tribeca Film Festival, and SXSW.
YouTube Music Awards
2013 YouTube Producer
The inaugural YouTube Music Awards — six live music videos directed by Spike Jonze and Chris Milk, each with its own set and story, all performed live in multi-camera.
I produced live music videos for Lady Gaga, Eminem, Arcade Fire (starring Greta Gerwig), M.I.A., Tyler, the Creator, and Earl Sweatshirt — with Avicii’s segment written by Lena Dunham.
Toyota Tundra — Space Shuttle Endeavour
2012 Radical Media Supervising Producer
I supervised production on an award-winning series and Super Bowl commercial that documented the Endeavour Space Shuttle’s final voyage through the streets of Los Angeles — as a stock Toyota Tundra towed the 150-ton shuttle across the Manchester overpass.
Campaign awards: Four Cannes Gold Lions (2013); One Club Automobile Advertising of the Year — Experiential (2014); AME Platinum and five Gold awards (2014).
Watch the five-part documentary series, directed by Paul Bozymowski.
GT Academy USA — Season 2
2012 Nissan / PlayStation Showrunner
Led production of a six-part television competition series airing on Spike TV, following 16 finalists selected from a field of more than 400,000 entrants. Production traveled to the contestants’ homes across the United States and to Silverstone, England, where an intensive racing boot camp determined who would become a professional Nissan racing driver.
Directed by Jeff Zwart.
Awards: One Show Silver Pencil (2013).
Sony + Intel — Project Shiphunt
2011 Supervising Producer
An expedition documentary following five Michigan high school students as they joined researchers to locate, identify, and document a sunken ship in Lake Huron’s Shipwreck Alley.
I oversaw production from expedition planning and student casting through delivery of the final edits. I worked with NOAA and Woods Hole to coordinate search locations and timing, partnered with the schools on student selection and scheduling, and managed post-production through final delivery.
Awards: One Show Merit (2012).
Amp Energy — The Legend of Hallowdega
2010 Radical Media Producer
A branded comedy short starring David Arquette and Justin Kirk, investigating the supposed curse of Talladega Superspeedway. The film blends NASCAR folklore, paranormal spoof, and Gilliam’s signature absurdity, with appearances by Dale Earnhardt Jr. and Darrell Waltrip.
While Gilliam finished another film, I led production preparation, hiring the crew, sourcing props and wardrobe, and making the creative decisions needed to get the film ready to shoot. Gilliam approved those choices.